EP 203 - [English] Inside Shopify's Product DNA | Product VP of Shopify

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Brandon Chu is the former VP of Product & Platform at Shopify and current co-founder of Every.ai. He spent over eight years at Shopify, scaling teams from 20 to 250+ people through hypergrowth, leading platform strategy and M&A investments, and working directly alongside CEO Tobias Lütke.

Brandon’s journey in product management began at FreshBooks as Director of PM after their Series B. He later joined Shopify as an individual contributor and wrote the renowned publication "The Black Box of Product Management," which defined first-principles product thinking for a generation of tech leaders. Today, he is building Every.ai, an AI-native operating system that combines CRMs, deal sourcing, and billing for solopreneurs.

0:00 Intro

2:30 Life After Leaving Shopify

4:00 From FreshBooks to Shopify

12:00 How Shopify Monopolized Talent

19:00 The Craft of Product Management

23:00 Toby Lütke’s Leadership Style

28:00 The Super Mario Design Principle

36:00 Writing "The Black Box of PM"

42:00 Growth Hacking Facebook Ads

56:00 Building Defensible AI Products

1:06:00 Every.ai Product Demo

1:14:00 Multi-Model Agent Architecture

1:28:00 The Future of Solopreneurs

1:38:00 Outro

Tabaghe 16

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